Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FDCF7
RGB
143, 220, 247
HSL
196, 87%, 76%
HSB
196, 42%, 97%
CMYK
42, 11, 0, 3
LAB
83, -20, -21
LCH
83, 29, 227
OKLCH
0.85, 0.08, 222
XYZ
54, 64, 97
LUV
83, -36, -30
HWB
196, 56%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.