Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FDFFE
RGB
143, 223, 254
HSL
197, 98%, 78%
HSB
197, 44%, 100%
CMYK
44, 12, 0, 0
LAB
84, -20, -23
LCH
84, 30, 230
OKLCH
0.86, 0.09, 225
XYZ
56, 66, 104
LUV
84, -37, -34
HWB
197, 56%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.