Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
901A05
RGB
144, 26, 5
HSL
9, 93%, 29%
HSB
9, 97%, 56%
CMYK
0, 82, 97, 44
LAB
32, 48, 43
LCH
32, 65, 42
OKLCH
0.42, 0.16, 32
XYZ
12, 7, 1
LUV
32, 90, 23
HWB
9, 2%, 44%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.