Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
901D07
RGB
144, 29, 7
HSL
10, 91%, 30%
HSB
10, 95%, 56%
CMYK
0, 80, 95, 44
LAB
32, 47, 43
LCH
32, 64, 42
OKLCH
0.43, 0.15, 32
XYZ
12, 7, 1
LUV
32, 88, 24
HWB
10, 3%, 44%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.