Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
902B00
RGB
144, 43, 0
HSL
18, 100%, 28%
HSB
18, 100%, 56%
CMYK
0, 70, 100, 44
LAB
34, 42, 47
LCH
34, 63, 48
OKLCH
0.44, 0.14, 38
XYZ
12, 8, 1
LUV
34, 81, 28
HWB
18, 0%, 44%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.