Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
903E09
RGB
144, 62, 9
HSL
24, 88%, 30%
HSB
24, 94%, 56%
CMYK
0, 57, 94, 44
LAB
37, 34, 45
LCH
37, 56, 53
OKLCH
0.47, 0.13, 46
XYZ
13, 9, 1
LUV
37, 67, 32
HWB
24, 4%, 44%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.