Psychology
Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.
Meaning
Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.
Applications
Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.
Conversion
HEX
90774C
RGB
144, 119, 76
HSL
38, 31%, 43%
HSB
38, 47%, 56%
CMYK
0, 17, 47, 44
LAB
52, 6, 27
LCH
52, 28, 78
OKLCH
0.58, 0.07, 80
XYZ
19, 20, 10
LUV
52, 19, 32
HWB
38, 30%, 44%
Pantone
7503 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.