Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90A4BC
RGB
144, 164, 188
HSL
213, 25%, 65%
HSB
213, 23%, 74%
CMYK
23, 13, 0, 26
LAB
66, -3, -15
LCH
66, 15, 258
OKLCH
0.71, 0.04, 253
XYZ
34, 36, 53
LUV
66, -11, -22
HWB
213, 56%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.