Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90ABC5
RGB
144, 171, 197
HSL
209, 31%, 67%
HSB
209, 27%, 77%
CMYK
27, 13, 0, 23
LAB
69, -5, -17
LCH
69, 17, 253
OKLCH
0.73, 0.05, 247
XYZ
36, 39, 58
LUV
69, -15, -24
HWB
209, 56%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.