Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90ADD3
RGB
144, 173, 211
HSL
214, 43%, 70%
HSB
214, 32%, 83%
CMYK
32, 18, 0, 17
LAB
70, -4, -23
LCH
70, 23, 261
OKLCH
0.74, 0.06, 255
XYZ
38, 41, 67
LUV
70, -16, -35
HWB
214, 56%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.