Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90AED7
RGB
144, 174, 215
HSL
215, 47%, 70%
HSB
215, 33%, 84%
CMYK
33, 19, 0, 16
LAB
70, -3, -24
LCH
70, 25, 262
OKLCH
0.74, 0.07, 256
XYZ
39, 41, 70
LUV
70, -17, -37
HWB
215, 56%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.