Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90B2D1
RGB
144, 178, 209
HSL
209, 41%, 69%
HSB
209, 31%, 82%
CMYK
31, 15, 0, 18
LAB
71, -6, -20
LCH
71, 21, 252
OKLCH
0.75, 0.06, 246
XYZ
39, 42, 66
LUV
71, -18, -29
HWB
209, 56%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.