Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90B3DA
RGB
144, 179, 218
HSL
212, 50%, 71%
HSB
212, 34%, 85%
CMYK
34, 18, 0, 15
LAB
71, -5, -24
LCH
71, 24, 258
OKLCH
0.75, 0.07, 251
XYZ
40, 43, 73
LUV
71, -19, -36
HWB
212, 56%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.