Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90B6BF
RGB
144, 182, 191
HSL
191, 27%, 66%
HSB
191, 25%, 75%
CMYK
25, 5, 0, 25
LAB
71, -12, -9
LCH
71, 15, 218
OKLCH
0.75, 0.04, 214
XYZ
38, 43, 56
LUV
71, -20, -12
HWB
191, 56%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.