Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90BAD2
RGB
144, 186, 210
HSL
202, 42%, 69%
HSB
202, 31%, 82%
CMYK
31, 11, 0, 18
LAB
73, -10, -17
LCH
73, 20, 239
OKLCH
0.77, 0.06, 234
XYZ
41, 46, 68
LUV
73, -22, -24
HWB
202, 56%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.