Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90BBC4
RGB
144, 187, 196
HSL
190, 31%, 67%
HSB
190, 27%, 77%
CMYK
27, 5, 0, 23
LAB
73, -13, -9
LCH
73, 16, 216
OKLCH
0.76, 0.05, 212
XYZ
39, 45, 59
LUV
73, -22, -12
HWB
190, 56%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.