Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90BDCF
RGB
144, 189, 207
HSL
197, 40%, 69%
HSB
197, 30%, 81%
CMYK
30, 9, 0, 19
LAB
74, -12, -14
LCH
74, 19, 229
OKLCH
0.77, 0.05, 224
XYZ
41, 47, 66
LUV
74, -23, -20
HWB
197, 56%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.