Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90BFE4
RGB
144, 191, 228
HSL
206, 61%, 73%
HSB
206, 37%, 89%
CMYK
37, 16, 0, 11
LAB
75, -9, -24
LCH
75, 26, 249
OKLCH
0.78, 0.07, 243
XYZ
44, 49, 80
LUV
75, -24, -36
HWB
206, 56%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.