Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90C0EF
RGB
144, 192, 239
HSL
210, 75%, 75%
HSB
210, 40%, 94%
CMYK
40, 20, 0, 6
LAB
76, -8, -29
LCH
76, 30, 255
OKLCH
0.79, 0.08, 248
XYZ
46, 50, 89
LUV
76, -24, -44
HWB
210, 56%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.