Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90C1FA
RGB
144, 193, 250
HSL
212, 91%, 77%
HSB
212, 42%, 98%
CMYK
42, 23, 0, 2
LAB
76, -6, -34
LCH
76, 34, 260
OKLCH
0.80, 0.10, 253
XYZ
48, 51, 98
LUV
76, -25, -53
HWB
212, 56%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.