Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90C2DF
RGB
144, 194, 223
HSL
202, 55%, 72%
HSB
202, 35%, 87%
CMYK
35, 13, 0, 13
LAB
76, -12, -20
LCH
76, 23, 240
OKLCH
0.79, 0.07, 234
XYZ
44, 50, 77
LUV
76, -25, -29
HWB
202, 56%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.