Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90C5FA
RGB
144, 197, 250
HSL
210, 91%, 77%
HSB
210, 42%, 98%
CMYK
42, 21, 0, 2
LAB
77, -8, -32
LCH
77, 33, 257
OKLCH
0.81, 0.09, 249
XYZ
49, 53, 98
LUV
77, -26, -50
HWB
210, 56%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.