Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90CAEB
RGB
144, 202, 235
HSL
202, 69%, 74%
HSB
202, 39%, 92%
CMYK
39, 14, 0, 8
LAB
78, -13, -23
LCH
78, 26, 240
OKLCH
0.81, 0.08, 234
XYZ
48, 54, 87
LUV
78, -28, -34
HWB
202, 56%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.