Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90CCD2
RGB
144, 204, 210
HSL
185, 42%, 69%
HSB
185, 31%, 82%
CMYK
31, 3, 0, 18
LAB
78, -19, -10
LCH
78, 21, 207
OKLCH
0.81, 0.06, 204
XYZ
45, 54, 69
LUV
78, -29, -11
HWB
185, 56%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.