Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90D7FF
RGB
144, 215, 255
HSL
202, 100%, 78%
HSB
202, 44%, 100%
CMYK
44, 16, 0, 0
LAB
82, -15, -27
LCH
82, 31, 240
OKLCH
0.85, 0.09, 234
XYZ
54, 62, 104
LUV
82, -33, -41
HWB
202, 56%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.