Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90DBFE
RGB
144, 219, 254
HSL
199, 98%, 78%
HSB
199, 43%, 100%
CMYK
43, 14, 0, 0
LAB
83, -17, -25
LCH
83, 30, 235
OKLCH
0.85, 0.09, 229
XYZ
55, 64, 103
LUV
83, -35, -37
HWB
199, 56%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.