Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90DCFB
RGB
144, 220, 251
HSL
197, 93%, 77%
HSB
197, 43%, 98%
CMYK
43, 12, 0, 2
LAB
84, -19, -23
LCH
84, 30, 231
OKLCH
0.86, 0.09, 226
XYZ
55, 64, 101
LUV
84, -35, -33
HWB
197, 56%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.