Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
911D00
RGB
145, 29, 0
HSL
12, 100%, 28%
HSB
12, 100%, 57%
CMYK
0, 80, 100, 43
LAB
32, 47, 46
LCH
32, 66, 44
OKLCH
0.43, 0.16, 34
XYZ
12, 7, 1
LUV
32, 90, 25
HWB
12, 0%, 43%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.