Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
912700
RGB
145, 39, 0
HSL
16, 100%, 28%
HSB
16, 100%, 57%
CMYK
0, 73, 100, 43
LAB
33, 44, 47
LCH
33, 64, 47
OKLCH
0.44, 0.15, 37
XYZ
12, 7, 1
LUV
33, 84, 27
HWB
16, 0%, 43%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.