Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
914007
RGB
145, 64, 7
HSL
25, 91%, 30%
HSB
25, 95%, 57%
CMYK
0, 56, 95, 43
LAB
38, 33, 46
LCH
38, 57, 54
OKLCH
0.47, 0.13, 48
XYZ
14, 10, 1
LUV
38, 66, 33
HWB
25, 3%, 43%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.