Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B1DA
RGB
145, 177, 218
HSL
214, 50%, 71%
HSB
214, 33%, 85%
CMYK
33, 19, 0, 15
LAB
71, -4, -25
LCH
71, 25, 261
OKLCH
0.75, 0.07, 255
XYZ
40, 43, 72
LUV
71, -17, -38
HWB
214, 57%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.