Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B2CF
RGB
145, 178, 207
HSL
208, 39%, 69%
HSB
208, 30%, 81%
CMYK
30, 14, 0, 19
LAB
71, -7, -19
LCH
71, 20, 251
OKLCH
0.75, 0.06, 245
XYZ
39, 42, 65
LUV
71, -18, -28
HWB
208, 57%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.