Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B2D3
RGB
145, 178, 211
HSL
210, 43%, 70%
HSB
210, 31%, 83%
CMYK
31, 16, 0, 17
LAB
71, -6, -21
LCH
71, 21, 254
OKLCH
0.75, 0.06, 249
XYZ
39, 43, 68
LUV
71, -18, -31
HWB
210, 57%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.