Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B5C4
RGB
145, 181, 196
HSL
198, 30%, 67%
HSB
198, 26%, 77%
CMYK
26, 8, 0, 23
LAB
71, -10, -12
LCH
71, 16, 230
OKLCH
0.75, 0.04, 225
XYZ
38, 43, 59
LUV
71, -19, -16
HWB
198, 57%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.