Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B6BB
RGB
145, 182, 187
HSL
187, 24%, 65%
HSB
187, 22%, 73%
CMYK
22, 3, 0, 27
LAB
71, -12, -7
LCH
71, 14, 210
OKLCH
0.75, 0.04, 206
XYZ
37, 43, 53
LUV
71, -19, -8
HWB
187, 57%, 27%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.