Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B7DC
RGB
145, 183, 220
HSL
210, 52%, 72%
HSB
210, 34%, 86%
CMYK
34, 17, 0, 14
LAB
73, -7, -23
LCH
73, 24, 254
OKLCH
0.76, 0.07, 248
XYZ
42, 45, 74
LUV
73, -20, -35
HWB
210, 57%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.