Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B7EF
RGB
145, 183, 239
HSL
216, 75%, 75%
HSB
216, 39%, 94%
CMYK
39, 23, 0, 6
LAB
73, -3, -32
LCH
73, 33, 265
OKLCH
0.77, 0.09, 258
XYZ
44, 46, 88
LUV
73, -20, -51
HWB
216, 57%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.