Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B8DF
RGB
145, 184, 223
HSL
210, 55%, 72%
HSB
210, 35%, 87%
CMYK
35, 17, 0, 13
LAB
73, -6, -24
LCH
73, 25, 255
OKLCH
0.77, 0.07, 249
XYZ
42, 46, 76
LUV
73, -20, -37
HWB
210, 57%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.