Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B8F5
RGB
145, 184, 245
HSL
217, 83%, 76%
HSB
217, 41%, 96%
CMYK
41, 25, 0, 4
LAB
74, -2, -35
LCH
74, 35, 267
OKLCH
0.78, 0.10, 259
XYZ
45, 47, 93
LUV
74, -21, -55
HWB
217, 57%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.