Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91B9DA
RGB
145, 185, 218
HSL
207, 50%, 71%
HSB
207, 33%, 85%
CMYK
33, 15, 0, 15
LAB
73, -8, -21
LCH
73, 23, 250
OKLCH
0.77, 0.06, 244
XYZ
42, 46, 73
LUV
73, -21, -32
HWB
207, 57%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.