Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BAF2
RGB
145, 186, 242
HSL
215, 79%, 76%
HSB
215, 40%, 95%
CMYK
40, 23, 0, 5
LAB
74, -4, -33
LCH
74, 33, 264
OKLCH
0.78, 0.09, 256
XYZ
45, 48, 91
LUV
74, -21, -51
HWB
215, 57%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.