Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BBC8
RGB
145, 187, 200
HSL
194, 33%, 68%
HSB
194, 28%, 78%
CMYK
28, 7, 0, 22
LAB
73, -12, -11
LCH
73, 17, 223
OKLCH
0.77, 0.05, 219
XYZ
40, 46, 61
LUV
73, -21, -15
HWB
194, 57%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.