Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BBD0
RGB
145, 187, 208
HSL
200, 40%, 69%
HSB
200, 30%, 82%
CMYK
30, 10, 0, 18
LAB
73, -11, -15
LCH
73, 19, 235
OKLCH
0.77, 0.05, 230
XYZ
41, 46, 66
LUV
73, -22, -22
HWB
200, 57%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.