Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BDCC
RGB
145, 189, 204
HSL
195, 37%, 68%
HSB
195, 29%, 80%
CMYK
29, 7, 0, 20
LAB
74, -12, -13
LCH
74, 18, 225
OKLCH
0.77, 0.05, 221
XYZ
41, 47, 64
LUV
74, -22, -17
HWB
195, 57%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.