Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BDF6
RGB
145, 189, 246
HSL
214, 85%, 77%
HSB
214, 41%, 96%
CMYK
41, 23, 0, 4
LAB
75, -4, -33
LCH
75, 34, 263
OKLCH
0.79, 0.09, 255
XYZ
47, 49, 94
LUV
75, -23, -52
HWB
214, 57%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.