Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BFCA
RGB
145, 191, 202
HSL
192, 35%, 68%
HSB
192, 28%, 79%
CMYK
28, 5, 0, 21
LAB
74, -14, -11
LCH
74, 18, 218
OKLCH
0.78, 0.05, 214
XYZ
41, 48, 63
LUV
74, -23, -14
HWB
192, 57%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.