Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91BFD6
RGB
145, 191, 214
HSL
200, 46%, 70%
HSB
200, 32%, 84%
CMYK
32, 11, 0, 16
LAB
75, -12, -17
LCH
75, 20, 235
OKLCH
0.78, 0.06, 230
XYZ
42, 48, 71
LUV
75, -23, -24
HWB
200, 57%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.