Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C0D3
RGB
145, 192, 211
HSL
197, 43%, 70%
HSB
197, 31%, 83%
CMYK
31, 9, 0, 17
LAB
75, -13, -15
LCH
75, 20, 230
OKLCH
0.78, 0.06, 225
XYZ
42, 48, 69
LUV
75, -24, -21
HWB
197, 57%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.