Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C0D4
RGB
145, 192, 212
HSL
198, 44%, 70%
HSB
198, 32%, 83%
CMYK
32, 9, 0, 17
LAB
75, -12, -15
LCH
75, 20, 231
OKLCH
0.78, 0.06, 226
XYZ
42, 48, 69
LUV
75, -24, -22
HWB
198, 57%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.