Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C0E4
RGB
145, 192, 228
HSL
206, 61%, 73%
HSB
206, 36%, 89%
CMYK
36, 16, 0, 11
LAB
75, -9, -23
LCH
75, 25, 248
OKLCH
0.79, 0.07, 242
XYZ
45, 49, 81
LUV
75, -24, -35
HWB
206, 57%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.